This circa 1852 chromolithograph is an advertising print showing the three-and-one-half story storefront located on the 700 block of Market Street in Philadelphia. The building is covered in advertising text, reading: "The Cheapest Wholesale & Retail Hat and Cap Manufactory in the World. Fashionable Styles. Caps. Hats." The attic window of the building also displays signage that reads, "Hat and Cap Store," and a large model hat and cap adorn the roof of the building. Boxes, hats, and milliners at work are visible in the upper windows. A male patron enters through one of the two open doorways to the establishment. Inside, a clerk surveys stacks of hats across from a flight of stairs. At the other end of the store, another clerk assists a patron, standing in front of a mirror, as he tries on hats next to shelves of merchandise. In a display window between the two entryways, hats and caps for men and boys are displayed, flanked by cases of hats and caps outside. In the street, a horse-drawn dray is positioned to receive a delivery opposite a laborer retrieving a crate labeled "M. Dormitzen Middleport Sch. County" from the store cellar. Labeled crates line the sidewalk with addressees that include: "Heitner & Shay Augusta Northumberland Co. Pa."; "T.L. Mitchell Jefferson Co. Pa."; "Young & Lee Allentown Pa."; "Geo. L. Reppler St. Clair Schuylkill Co."; and "Geo. Far... Centre Co. Pa." Partial views of adjacent businesses can be seen; one business displays blankets and a trunk near its entry and another contains signs reading: "Deposi...Roots...Every" and "Branch Americ..." H.B. McCalla took over from Andrew McCalla, assuming operation of the hat manufactory in 1852; he remained until 1855. This chromolithograph was created by Robert F. Reynolds, an artist born circa 1818 in Pennsylvania, and known for his fine-detailed architectural advertising prints. The printing firm was Wagner & McGuigan, which specialized in the production of advertising prints.